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Stellantis insists future models won’t just be lazy rebadges despite shared bones
Executive Summary
Summary: Stellantis promises future models will feature distinct designs and unique brand identities despite sharing platforms. The European chief emphasises investment in design differentiation rather than badge engineering, with Fiat, Jeep, Peugeot, and Ram leading R&D spending across the 14-brand portfolio.
Brands mentioned: Stellantis, Fiat, Jeep, Peugeot, Ram, Chrysler, Dodge, Alfa Romeo, Vauxhall, Xiaomi
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Stellantis insists future models won’t just be lazy rebadges despite shared bones
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