Stellantis swears its rebadges won’t be lazy, but only four brands get 70% of the cash

Summary: Stellantis insists its fourteen brands will have distinct designs despite sharing platforms and technology. Four brands—Fiat, Jeep, Peugeot, and Ram—receive 70% of R&D investment, launching first on new platforms. Other brands follow with unique styling rather than simple rebadges.

Brands mentioned: Stellantis, Fiat, Jeep, Peugeot, Ram, Alfa Romeo, Vauxhall, Chrysler, Dodge