CarScoops
Subaru’s most famous look was a mistake the boss tried to send back
Executive Summary
Summary: Subaru’s iconic blue paint with gold wheels became legendary through rally success, but the gold finish was actually a manufacturing mistake. Prodrive chairman David Richards reveals that Italian wheel maker Speedline sent gold wheels instead of charcoal gray for the 1997 Monte Carlo rally. After winning the event, Subaru’s president insisted they keep the gold wheels due to advertising commitments, cementing the accidental livery as motorsport history.
Brands mentioned: Subaru, Prodrive, Speedline, Mitsubishi, State Express 555
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Subaru’s most famous look was a mistake the boss tried to send back
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