CarScoops
Ford sales plummet nearly 14% even with employee pricing for everyone
Executive Summary
Summary: Ford’s May sales plummeted 13.6% despite offering employee pricing to all customers. The decline was driven by discontinued models like the Escape and Corsair, whilst the Mustang Mach-E underperformed compared to competitors. Lincoln brand sales fell 20.5%, with every model experiencing declines.
Brands mentioned: Ford, Hyundai
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Ford sales plummet nearly 14% even with employee pricing for everyone
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