TheAutoExec reaches the professionals who drive Australian automotive decisions. Not general consumers – the specific people your brand needs to influence.
Our subscribers read TAE Daily Briefing because they chose to. There's no algorithm delivering it to a disinterested audience. These are professionals who opted in for one reason: it makes them better at their jobs.
3,200+
Subscribers
76%
Work in automotive
48.7%
Earn $100K+
52%+
Open rate
Industry breakdown
Other Automotive
13.9%
OEMs & Importers
10.5%
Automotive Media
9.8%
Consultants & Strategy
9.3%
Advertising & Marketing
8.6%
Insurance & Finance
8.3%
Manufacturing & Supply
6.6%
Dealerships
5.4%
Aftermarket & Services
4.2%
Geographic reach
Victoria Primary market32%
New South Wales Secondary market21%
Queensland4%
South Australia2%
Western Australia1%
ACT1%
Why it works
Attention when it counts
TAE Daily Briefing arrives at 6am – part of thousands of morning routines. Readers open it before their first meeting, with their first coffee. That's the most focused moment of a professional's day.
Credibility by association
TheAutoExec is edited by industry veterans. When your brand appears in our content, it carries the same authority. Our readers don't ignore what we send them – the open rate proves it.
A genuine niche audience
You can't buy this audience anywhere else. Three-quarters of our subscribers work directly in automotive. These are specialists looking for exactly the intelligence we provide.
Three ways to reach our audience
Choose one or combine them for maximum impact. Every partnership is tailored to your objectives.
Website Partner
Prominent banner placement across TheAutoExec.com – every page, every visit. Your brand is present whenever a subscriber comes to the site to read, research or browse.
Best for
Sustained visibility and brand awareness
Product launches
Building authority with a premium audience
Newsletter Partner
Your brand inside the daily briefing – in front of thousands of professionals at their most focused moment of the day. Primary and secondary placements available.
Best for
Campaigns and event promotion
Time-sensitive announcements
High-frequency brand presence
Content Partner
Editorial-quality sponsored content produced by our team. Interview-based articles that meet our editorial standards, promoted across the full TheAutoExec platform.
Best for
Thought leadership
Product launches needing explanation
Case studies and brand storytelling
How sponsored content works
From interview to published in a working week. Professional, interview-based, editorial in tone.
1
Interview
We interview your spokesperson – typically one hour via Google Meet.
2
Draft
Our team drafts the article within 48 hours. Editorial quality, not advertorial.
3
Review
Two rounds of edits. Most clients approve within 48 hours.
4
Publication
Published, promoted and distributed across the full platform.
Every sponsored article includes
Published outside the paywall for maximum reach
Homepage feature for seven days
Newsletter promotion for five consecutive days
One dedicated sponsor send
Permanently searchable and accessible
Reaches the full subscriber base
Every partnership is tailored to your objectives
Drop us a line and we'll schedule a brief conversation to understand your goals, then come back with a proposal suited to your campaign and budget.
